Lecturer in Accounting, University of Huddersfield
Labubu toys have become a global sensation, showing how today’s consumers are drawn to emotional experiences, collectible charm, and online community. But behind the scenes are bigger questions about sustainability and addictive purchasing habits, especially to younger consumers.
As regulations around Environmental, Social and Governance (ESG) practices intensify, companies face heightened scrutiny. While these regulations aim to promote transparency and accountability, they may inadvertently increase the risk of greenwashing and provoke investor backlash against ESG initiatives.